|
MeBox makes game-like market research exercises that generate higher completion rates and encourage more involved and collaborative responses.
MeBox’s core offering is an online brand perception map that tells you which values customers most associate with your brand vis-à-vis competitive brands. The game leads respondents to collaboratively choose values they most associate with brands in a competitive set. The end result is a map report that shows the mental real estate your brand owns among various types of consumers. The map offers actionable guidance for marketers who are developing positioning and targeting strategies, defining their brand or tracking advertising’s effect on brand perception. A brand map study can be completed in 2 weeks or less starting at $799.
MeBox has helped marquee brands like AOL, Disney, 3M, IBM and Medtronic as well as numerous smaller businesses.
Steve Stoddard and Justin Ethington founded MeBox Marketing with the idea of making more entertaining survey environments that lead to greater respondent collaboration and engagement.
Both Steve and Justin have deep experience helping Fortune 500 companies build profitable, growing brands. They became acquainted while attending Northwestern University’s graduate business program in Integrated Marketing where they each pursued a mutual interest in brand management and measurement. MeBox Marketing is based in Salt Lake City, Utah. |